In 1995, Susanne and Felix Puello founded the brand Haibike. Susanne is the CEO of Winora Group and great-granddaughter to the company founder, Engelbert Wiener. In the beginning these sporty bikes were still offered under the name of our parent brand Winora, but soon became Haibike. Over the next few years, the brand developed new models and further advanced both visually and technically.
The Haibike sales concept is based on specialist retailers.
This means that Haibike only sell their products exclusively through a trusted network of authorized dealers. The advantages of this approach are having an expert answer your questions and the opportunity to truly experience and get to know their bikes through test rides. They want you to find the Haibike of your dreams. Their dealers will service your new Haibike, fulfill any special requests, and support any technical problems. This happens through direct, personal, and quality interactions.